What Products to Dropship to Succeed in the Fashion eCommerce Market?

If you’re dreaming of managing your own fashion online store and running a business on your terms, dropshipping is the solution you’re looking for.

With no need for upfront inventory costs, packing and shipping hassles, and storing products, dropshipping offers an easy, quick, and convenient way to set up and launch an eCommerce shop.

The challenge lies in figuring out what to dropship.

Choosing products based solely on personal interests rather than assessing their market demand can easily lead to a pitfall. While it’s undoubtedly important to be passionate about your business, success is often determined by identifying products that sell.

In this blog post, we’ll help you pick profitable products and ensure that your venture doesn’t stay just as a hobby but gets transformed into a revenue-generating business. 

Dropshipping is a lucrative business model that can earn you great profits when executed with a strategic business plan.

What makes this eCommerce method fairly successful are the low entry barriers, limitless work flexibility, and no inventory storage.

As a result of its convenience, more and more entrepreneurs decide to start a dropshipping business, which contributed to a market growth prediction of 470 billion USD between 2021 and 2026 (Statista).

But just like with any other business, how profitable your dropshipping store will be depends on several factors: niche, products, margins, supplier, marketing, and others.

To make sure you build a sustainable business in this industry, it’s crucial to:

• research and select in-demand products
• select a reliable supplier
• opt for merchandise that can be sold for a high-profit margin (e.g. high-ticket products)
• develop an effective marketing strategy
• stay adaptable to the evolving market demand.

Although the search for a winning dropshipping product may be overwhelming, luckily, there are many free tools available to help you uncover top-performing fashion products:

Amazon

Although technically not a tool, being the powerful selling marketplace it is, Amazon is the go-to place for product sourcing. 

Based on the shopping experience of hundreds of thousands of customers, the platform has created its Amazon Best Sellers Page where you can browse through a limitless assortment of number-one ranking products.

Google Trends

Google Trends allows you to track the popularity of search terms that have been used as search queries when browsing on Google. 

Once you have the keyword of your choice, you can analyze how often it has been searched for over a certain period of time and in a specific location. 

Check out: How to Use Google Trends for Dropshipping

Google Keyword Planner

As the name suggests, Google Keyword Planner is a keyword research tool that helps you search for trending keywords related to your business. 

The tool displays an approximate number of average monthly searches a keyword receives, gives an estimate of how competitive the keyword is, and roughly calculates the cost for your paid ads to show up in search results for a specific keyword.

Check out: Best eBay & Amazon Keyword Tools for your Clothing Dropshipping Store

Niche Scraper

Niche Scraper specializes in identifying both in-demand products and the most profitable dropshipping niches. On top of that, it also provides you with data regarding your competitors.

The tool is free to use, however, they also offer a paid membership of $45/month which can be cancelled at any time.

The eCommerce market is packed with all kinds of products but not all share the potential to earn great profits. Here are some fashion product categories that have proven to be highly lucrative for dropshippers:

Dresses

Due to the fact that they’re considered to be non-seasonal garments, dresses are one of those clothing articles that are in constant demand.

Because they’re a popular item that can be worn throughout the whole year, dresses are available in many styles and designs – from casual maxi and shirt dresses to stunning cocktail dresses and elegant evening gowns – which allows you to provide your customers with impressive product versatility. 

Shoes

Footwear is another hot-selling category offering a selection of products that cater to diverse fashion tastes. 

With shoppers always on the lookout for stylish and comfortable shoes, it’s no wonder the footwear market is on the verge of reaching 400 billion USD in revenue.

Accessories

There’s a reason why customers so often buy accessories as an impulse as well as an intended purchase – they find their way into shopping carts more often than any other fashion product due to their ability to transform any outfit from boring to spectacular.

By 2027, it’s expected that the accessories market will gather whooping 2.6 billion customers.

Sunglasses

Sunglasses are iconic fashion accessories that enhance style, provide protection, and boost confidence. These qualities make them a sought-after choice for customers across the globe.

A study conducted by The Vision Council of the US confirms the high demand for sunglasses by reporting that up to 85% of Americans wear some kind of nonprescription pair of sunglasses.

Watches

Some look at watches as highly fashionable accessories, others admire them for their functionality, and there are a few who collect them due to their rare designs.

Regardless of which group your customers belong to, watches are valuable products with timeless styles that are certain to enrich your store’s collections and ensure a steady flow of sales.

Bags

Whether it’s handbags, clutches, backpacks, or travel luggage, the demand for trendy and functional bags remains steady.

Boutique owners can capitalize on this demand by sourcing fashionable and functional bags that cater to different personal styles and preferences of customers.

While it’s tempting to build your clothing dropshipping business around products that personally resonate with you, to stand out, you need to focus on products that not only spark your interest but also promise profitability.

As much as it’s full of opportunities, the eCommerce industry is also flooded with competitors.  

So, prioritize product research, evaluate market trends, and stay to changing consumer preferences.