Dropshipping branded clothing is one of the profitable businesses in 2019. Once considered an extra source of income, this industry is now a serious game-changer to many people and countries.
Not many people know this, but even the most developed countries like Germany, France, the U.S., Spain, Australia, and the U.K., have started importing workers due to lack of workforce. The local populace seeks for better job opportunities, turning to drop shipping instead.
In 2016, the plus-size clothing market counted $21 billion in total. Three years later, the retail e-commerce market counts over $220 billion, showing significant growth of over 15% on a yearly basis.
Many entrepreneurs have succeeded in the business, making millions in sales simply by selling clothes online. Brick & mortar stores now make most of their profits online. Even major companies like Nike passed the $1B mark in online sales during the first quarter of 2019.
Their advice is simple – do not be afraid to work for yourself and be persistent. That’s the basic formula to success in this industry.
Where to start and initial costs
Creating a website is the first step towards building your online clothing store. You may choose simpler platforms like Wix and Weebly or simply turn to e-commerce platforms such as Shopify or WooCommerce. The latter ones offer a complete website building and integration within marketplaces. Costs may vary, but be certain – they will appear on a monthly basis. Shopify requires at least $29/month + 2.9% per transaction fee. The rest charge around the same prices, so it’s up to you to decide on a monthly budget for this part. App integrations are available as well, to help connect with marketplaces, social media channels, payment systems, and much more.
Shipping & Delivery
First off, when you find and apply at a wholesaler who also deals with dropshipping branded clothing, tell them you’re looking to dropship, not buy wholesale. This is important because you won’t need a warehouse to store the inventory and instead, it’s completely taken care of by your supplier.
As for delivery, always look for the fastest delivery supplier simply because no one wants to wait for a month before their t-shirt or dress arrives. Most dropshipping suppliers need a few days (up to a week, depending on location and quantity) to deliver the clothing products to end-users. Shipping costs are almost always different and can either be fixed or vary between orders.
The starting costs probably won’t surpass the $100 mark. However, some countries require that you open a company (LLC) to take care of taxes. Still, it’s best you ask a registered agent or a lawyer before continuing with this process. This, of course, varies from one country to another. Other costs include optional marketing campaigns, which should in return, result in profits.
Additionally, using various social media management tools, product automation tools, and other apps, might increase expenses via monthly subscriptions. Thus, we recommend you start small and safe and invest slowly with part of your monthly income. For example, if you make $2,000 per month, set a percentage of that budget for tool subscription and ads, let’s say around 5-10%, and stick to it. Other costs like server space and maintenance may occur, but they won’t play a significant part in your budget.
Where to sell?
There are hundreds of marketplaces where you can sell your products. In case you don’t know where to begin, we’ve got The Complete List of Marketplaces To Dropship ready for you to have a look at before you decide.
There are so many online markets available in so many countries, the audience counts billions of online shoppers. However, you’ll need to find the right kind of shoppers when selling luxury clothing.
To help you with this, we’ve created a huge list of 9 Best Countries To Target For Dropshipping branded clothing. Why these specific countries? Because their population spends a lot more on branded apparel, compared to the rest of the world. Stats never lie, and these countries prove it.
How to find the right audience?
One way to find customers for your online boutique store is by registering and selling on the many online marketplaces. Another way is to increase the SEO presence of your web store. You can do this by finding relevant keywords related to what you sell – in this case, branded clothing. Then, by rightfully implementing these words in different pages of your online store, you will rank higher on search engines. Of course, you’ll need to submit them manually via Google Search Console and Bing Webmaster Tools, and other search engines.
Using social media
- Social media marketing is another great method of selling more in a short period of time. You can start by creating an ad, then set the total (and daily) budget you plan on spending for it. Select the type of audience you think you can dropship branded clothes to, then start the ad. Facebook lets sellers automatically connect to the store’s Instagram account, and choose whether or not the ad will show itself there, or just be shown on Facebook. As for the type of audience, let’s analyze this for a bit. Here are a few facts to help you choose the right audience.
- Users ranging from 25-34 years of age are generally able to buy branded clothes. For example, they are the biggest demographic group of Facebook users in the U.S., counting around 60 million users. This is a huge market to be targeted.
- Within this group called “millennials”, women comprise around 56% of all users, meaning they are more prone to buying fashion clothing compared to men.
- Just five years ago, Facebook’s users have purchased goods worth over $230 million in the first quarter alone. Today, that number is much, much bigger and counts billions. Having but a tiny fraction of this market will change your life.
- Always target the wealthier countries, often depicted as fashion-friendly. For example, both French and Italians love dressing up but plan on spending less on luxury clothes compared to wealthy Americans and Canadians. Google Trends may help to secure customers by browsing where keywords such as ‘Armani jeans’ and ‘Versace tops’ are currently most browsed. This tool will also help you with inventory, which we’ll talk about in a bit.
What kind of clothes to sell?
As promised, we’ll quickly explain the importance of Google Trends when buying and selling branded clothes. This tool is not only great for finding customers, but it’s also great to find the most trending/selling clothes right now. You can get tons of ideas on what to buy for the month, using their ‘interest over time’ graph. This also helps users place targeted ads in certain American states. Here’s an example of the ‘Armani’ search query below:
And the absolute winner is the state of New York. You now know that New Yorkers are huge fans of trendy fashion and love wearing Armani clothes. Results may change over time, so make sure you do some research every once in a while to see which state has Googled ‘Armani’ the most during the past period.
Types of clothes to dropship
As for best-selling clothes, you might not be aware of it, but you already know which clothes sell the most. There are two categories of clothing you need to pay attention to.
- Firstly, people always buy shoes, bags, and other accessories. No matter the season, these always sell like crazy. Handbags, boots, sports shoes, high heels, belts, underwear, you name it, they buy it.
- Secondly, seasonal clothes. Strangely enough, T-shirts are always a popular item, even during the winter season. Most likely, the reason behind it is that they’re more expendable, as we wear them more often. As for coats, jackets, sweaters, and other types of winter apparel, the best time to sell these is in September/October/November.
- On the opposite, summer clothes include dresses, pants, tops, and other seasonal clothes. For example, BrandsGateway sells branded clothes from Armani, Versace, Dolce & Gabbana, Cavalli, as well as various dropshipping packages for all types of sellers. Feel free to browse around our inventory and see the types of earnings you can get by dropshipping branded clothing. In case you need wholesale branded clothing for your boutique, we got you covered for that, too.
What to watch out for
As is it within any other business industry, the dangers of scammers and fake companies are ever-present. There are a few things you should always look out for, especially avoid, while looking for your future dropshipping supplier. We’ll name the important ones, so you should be just fine if you follow these steps correctly.
Product Shipping & Delivery Time
If a customer’s order is prolonged for too long, they will start losing patience. On the contrary, if delivered on time, they’ll keep buying from you. Since you’re just the middleman, your supplier MUST take care of it, or risk losing you as their reseller. Usually, this is done via an agreement between the two of you. They are obliged to deliver within the expected period of time, with 1-2 days grace period in case a 3rd party (such as DHL or FedEx) misses the deadline. This is a delicate matter that should be solved, even when dropshipping branded clothing.
Fake dropshipping suppliers
They can be spotted simply by viewing their website. Some don’t contain enough contact information, others don’t have the option to send you examples of their products, etc.
Also, it’s imperative that you check the reviews on several relevant sites such as SiteJabber, TrustPilot, etc.
Upon contacting them, ask for any business verification information, such as BBB (Better Business Bureau) certificate for U.S. businesses, or any business license as proof. This way, legitimate wholesalers will act pretty straightforward and feel comfortable to provide proof, while fake suppliers will simply try to circle around it and make up various excuses.
Product return policy/Getting a refund
A ‘return and refund policy’ is important to keep customer satisfaction high at all times. If you’re going to put this on your website, then it’s best you get acquainted with your supplier’s policy on refunds, so there aren’t any misunderstandings between you and your customers.
There is one important thing to consider before you officially start selling. Basically, you need to check out as many marketplaces as possible, where you’ll need to find less competition for branded clothing. It’s much easier to start selling with less direct competitors, and you can set a foothold.
This is but the beginning of how to dropship branded clothes to the right customers. We hope this article helped you gain more insights and you’ll soon become another successful reseller with serious ambitions of running your own business. BrandsGateway can help you with this matter, so visit our site or contact our customer support for more information. Good luck!